"like a compass that points the way ..."
In Milan the meeting to launch a major new project in circulation of the publishing group San Paolo.
was held in Milan on May 5 meeting "Like a compass pointing the way ..." dedicated on the occasion of the 50th anniversary of the "Bible of 1000 lire, a major new publishing initiative of the San publishing group Paul: the launch in the fall, a new Bible at low prices across all distribution channels (from religious bookstores, independent and chain to those airports, megastores, chain mail, hyper and supermarkets, etc.). Family Cristiana.Ad while attached to illustrate the initiative, created by a mixed team of Edizioni San Paolo, San Paolo and Periodicals Distribution St. Paul, was the project manager Don Fowler Rosario, director general Wild St. Paul, assisted by a group of collaboratori.Dopo the welcome Don Gerardo Curto , CEO of Editoriale St. Paul, dr. Marco Zappella, biblical scholar and contributor to the drafting of the biblical Edizioni San Paolo, opened the proceedings by highlighting commonalities and differences in various Bible editions, focusing in particular on the Protestant Bible, while Don Giacomo Perego, co-director of Edizioni San Paolo, recalled the love of Blessed Alberione for the dissemination of the Bible, Genesis and the creation in 1960, operation of large circulation de "The Bible to 1000 lire, the ecclesial context and the results really surprising that great, historic campaign to spread the word. Dr. Alberto Porro and Dr. Marco Ragaini, marketing director respectively of periodicals and Edizioni San Paolo, they then presented the new "Bible 7.90 €" illustrating the marketing plans and communication in Autumn. The work was completed with assistance of Renato Morelli, director of broadcasting Magazines Saint Paul, Rosario and Don Fowler.
Here, the greeting of Father Gerald Curtis, CEO of Editoriale St. Paul: "Touch to me, today is pleased to give you all a warm welcome on behalf of St. Paul. And in particular I will first address by Don Vito Fracchiolla, Director General of the apostle who may not be present because of his participation in our General Chapter, and also by individual departments of our Group. the greeting I like to add our grateful thanks for your presence here today.
It 's been exactly half a century since our founder, Blessed James Alberione, moved by apostolic anxiety that was typical, had a great idea: to bring the Bible into every famiglia.Egli would have it, physically, lived the Bible the home of every Italian. He was convinced, Recognizing the transcendent power of the Word of God, already the mere presence would have been an effective pick for the Word to find ways to penetrate into people's lives and make her better.
the Bible was born in 1000 lire.Un million copies and a dazzling result.
Fifty years after the St. Paul still wants to bet on the intuition of its founder and especially wants to reaffirm faith in the transcendent power of the Word of Dio.Anche now want to put the Bible next to every Italian will become for each of a mate journey that will illuminate the road, to improve their lives. Now comes the Bible
euro.Un 7.90 million copies and a result, there hopefully amazing.
not go into details of the editorial strategies, communication and trade in place for this, as others will exhibit in its entirety. I would however point out that this Bible, today, has already achieved the outstanding result of full cooperation (planning - design - construction) between St. Paul Editions, Magazines and Broadcasting Sao Paulo Sao Paulo. To which one can add all of the Group Sao Paulo that are sure to take the initiative each with the media and languages \u200b\u200bthat are propri.Oggi, for the first time I think, the distribution networks of Periodicals and Circulation Sao Paulo Sao Paulo find themselves working together. Not only to work the same product, not only to act simultaneously, but to work together.
Today we are convinced to put a product in your hands, only through your cooperation and your commitment, you can realize the dream for which it was designed: to reach every man and tell him good news. In a word ... Evangelize. "
In Milan the meeting to launch a major new project in circulation of the publishing group San Paolo.
was held in Milan on May 5 meeting "Like a compass pointing the way ..." dedicated on the occasion of the 50th anniversary of the "Bible of 1000 lire, a major new publishing initiative of the San publishing group Paul: the launch in the fall, a new Bible at low prices across all distribution channels (from religious bookstores, independent and chain to those airports, megastores, chain mail, hyper and supermarkets, etc.). Family Cristiana.Ad while attached to illustrate the initiative, created by a mixed team of Edizioni San Paolo, San Paolo and Periodicals Distribution St. Paul, was the project manager Don Fowler Rosario, director general Wild St. Paul, assisted by a group of collaboratori.Dopo the welcome Don Gerardo Curto , CEO of Editoriale St. Paul, dr. Marco Zappella, biblical scholar and contributor to the drafting of the biblical Edizioni San Paolo, opened the proceedings by highlighting commonalities and differences in various Bible editions, focusing in particular on the Protestant Bible, while Don Giacomo Perego, co-director of Edizioni San Paolo, recalled the love of Blessed Alberione for the dissemination of the Bible, Genesis and the creation in 1960, operation of large circulation de "The Bible to 1000 lire, the ecclesial context and the results really surprising that great, historic campaign to spread the word. Dr. Alberto Porro and Dr. Marco Ragaini, marketing director respectively of periodicals and Edizioni San Paolo, they then presented the new "Bible 7.90 €" illustrating the marketing plans and communication in Autumn. The work was completed with assistance of Renato Morelli, director of broadcasting Magazines Saint Paul, Rosario and Don Fowler.
Here, the greeting of Father Gerald Curtis, CEO of Editoriale St. Paul: "Touch to me, today is pleased to give you all a warm welcome on behalf of St. Paul. And in particular I will first address by Don Vito Fracchiolla, Director General of the apostle who may not be present because of his participation in our General Chapter, and also by individual departments of our Group. the greeting I like to add our grateful thanks for your presence here today.
It 's been exactly half a century since our founder, Blessed James Alberione, moved by apostolic anxiety that was typical, had a great idea: to bring the Bible into every famiglia.Egli would have it, physically, lived the Bible the home of every Italian. He was convinced, Recognizing the transcendent power of the Word of God, already the mere presence would have been an effective pick for the Word to find ways to penetrate into people's lives and make her better.
the Bible was born in 1000 lire.Un million copies and a dazzling result.
Fifty years after the St. Paul still wants to bet on the intuition of its founder and especially wants to reaffirm faith in the transcendent power of the Word of Dio.Anche now want to put the Bible next to every Italian will become for each of a mate journey that will illuminate the road, to improve their lives. Now comes the Bible
euro.Un 7.90 million copies and a result, there hopefully amazing.
not go into details of the editorial strategies, communication and trade in place for this, as others will exhibit in its entirety. I would however point out that this Bible, today, has already achieved the outstanding result of full cooperation (planning - design - construction) between St. Paul Editions, Magazines and Broadcasting Sao Paulo Sao Paulo. To which one can add all of the Group Sao Paulo that are sure to take the initiative each with the media and languages \u200b\u200bthat are propri.Oggi, for the first time I think, the distribution networks of Periodicals and Circulation Sao Paulo Sao Paulo find themselves working together. Not only to work the same product, not only to act simultaneously, but to work together.
Today we are convinced to put a product in your hands, only through your cooperation and your commitment, you can realize the dream for which it was designed: to reach every man and tell him good news. In a word ... Evangelize. "
Don Gerardo Curto
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